Jasper is a pet loss grief community that gives people expert-led support after the death of a pet, guided by credentialed grief coaches and veterinarians who specialize in pet loss.

Jasper is built specifically around pet loss, which is often minimized as a lesser form of grief even though it isn't. Every support group is moderated, and the coaching team is made up of credentialed grief professionals and veterinarians rather than general practitioners.

Live groups are moderated, and members also have access to 1:1 support with credentialed grief coaches, alongside veterinary expertise from Jasper's Chief Veterinary Officer, Dr. Sarah Hoggan.

The Forever Space is a free, standalone tool for building an online memorial for a pet, including photos, stories, and memories that friends and family can contribute to over time. It requires no account to view, and can be made public whenever the owner chooses.

Jasper is built as a living community rather than a directory or a store. The emphasis is on ongoing, expert-led group and 1:1 support rather than a single product or transaction.

Almost entirely through word of mouth: one in five members join by referral, and there has been no paid acquisition to date.